In today’s fast-paced digital landscape, businesses are constantly seeking innovative strategies to stay ahead of the competition and effectively reach their target audiences. This has led to the rise of digital marketing agencies, specialized firms that assist businesses in navigating the intricacies of online marketing. But what exactly does a digital marketing agency do? In this article, we will explore the core functions and services provided by digital marketing agencies, shedding light on their role in helping businesses thrive in the digital realm.